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Monster and the Noel Lee Story Monster Cable Products, Inc. was founded in 1979 by Noel Lee, then a laser-fusion design engineer at Lawrence-Livermore Laboratory. Also an audiophile and professional drummer, Noel left his laboratory work in 1974 to perform with his band, Asian Wood. His passion for music was to become the essence of Noel’s professional life, shaping the destiny of Monster and informing the development of Monster Products today.
WE HOOKED UP OUR SPEAKERS WITH LAMP CORD We didn’t know any better. Noel Lee did. Noel figured that a music system is only as good as its weakest link and the weakest link was the wire. With that fundamental insight and a hard working team of friends and family, an industry was born. Once people heard music systems optimized by using Monster Cable there was no turning back. Today, we are the world's leading manufacturer of high-performance consumer electronics accessories. Speakers. Power. Computers. Mobile Devices. Gaming. Pro Music Cable. And now headphones. We don't just keep you hooked up,...
Noel discovers that different speaker wires produce varying degrees of performance. This crucial realization now seems obvious, but it is big news in 1977. Noel understood that cables had to be given the same attention as any other system component. From this breakthrough, Lee develops a high-performance speaker cable, names it "Monster" for its power, registers the name “Monster Cable” and creates both a company and an industry.
Noel begins producing the cable in his garage in San Francisco. Recognizing that people have to hear the difference between Monster and ordinary cable, Noel goes store-to-store doing live demos. Later that year, he shows his product at the Chicago Consumer Electronics Show. Monster Cable starts to receive buzz.
With Monster Cable gaining popularity, Noel sees the need for a wider range of performance-enhancing hi-fi accessories. That same year, he develops Monster’s first audio interconnect cable, Interlink®, and moves the company from his garage to 101 Townsend Street in San Francisco. He hires his first employees, Tai Min and Shang Yu Chang, who are still with the company today.