Beats ramps up with Beats PRO, Beats Solo HD and Diddy Beats at CES 2010. Monster introduces a successful tie-in with Yao Ming for Beats Solo HD in Asia. Later that year, Monster and Beats introduce ‘The Next Generation Of Sound’ at the Best Buy Theater in New York. Products include Beatbox, PowerBeats with LeBron James, Beats PRO, iBeats, and Just Beats with Justin Bieber. HeartBeats V.2 are introduced.